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‘Iron Cowboy’ James Lawrence Is Attempting 100 Consecutive Ironmans

5 many years ago, James Lawrence did the not possible. Over the class of fifty days, the endurance athlete completed fifty consecutive Ironmans. If you are not acquainted with triathlons, that is a two.4-mile swim, 112-mile bicycle ride, topped off with a whole 26.two-mile marathon. The work landed him in the Guinness Entire world Information with several achievements that have not been touched due to the fact. That is till now: Lawrence is trying the not possible yet again, whilst this time he’s doubling it. That’s right, he’s aiming to complete one hundred consecutive Ironmans this time. “I did not assume 75 seemed tricky enough,” Lawrence tells Men’s Journal, when questioned how he eventually arrived to the amount. The phrase is explained with the no-nonsense attitude and steely aim that is earned him the moniker the Iron Cowboy. “And because why not?”



Lawrence is presently in the midst of the Hurculean work in his house state of Utah, surrounded by his team—wife, Sunny, and five little ones. We spoke with the Iron Cowboy about how he’s teaching, recovering, and staying mentally fit to complete the Conquer one hundred obstacle.

How ‘Iron Cowboy’ James Lawrence Prepped to Deal with one hundred Consecutive Ironmans

Men’s Journal: How did the concept of the Conquer one hundred start off?

James Lawrence: I’d say I first regarded as it two many years ago. My physique was receiving to a put in which it was absolutely recovered from the fifty try. I was beginning to crave a little something new—something even bigger. Now that I’d accomplished the fifty, carrying out extra turned possible. On reflection we started off to see some of the logistical and teaching problems we built. There have been apparent items we could implement to drive the boundaries further more.

What type of a actual physical toll did fifty Ironmans just take on your physique?

There was a tear in my shoulder I experienced to offer with only five days in. I designed intense tendinitis in my legs, as properly as foot blistering and toenail decline. I believe that I lost six of my 10 toenails about the class of it. I was experiencing physique deterioration during, but you just experienced to master to offer with it. You master how to manage pain. The biggest fallout I dealt with was entirely numb fingers and toes just after ending. It in all probability took me six months, if not a yr, for me to get that feeling back. And now that I have it back, I’m ready to get back out there and try a little something ridiculous yet again.