Packaging is an important part of any product. It is the first thing that customers see, and it can make or break a sale. How can you make sure that your packaging works for you and not against you?
We will explore just that in this article. We will introduce you to an effective and affordable way to elevate your product range in minutes: custom stickers and labels.
Are you ready to find out more? Here are four ways you can improve your packaging with stickers and labels.
- Add visual interest with effect materials
If you want to add visual interest to your packaging, consider using stickers and labels made with effect materials. These are vinyl stickers printed on metallic or sparkly materials and provide that wow effect.
These stickers can add texture, depth, and dimension to your packaging. They can also be used to create unique patterns and designs. Why not try out your logo on a glitter sticker. Using these materials, you can create a high-end, professional appearance for your business in record time.
- Create a unique branding identity for your product
Your product’s packaging should reflect your brand’s identity. Stickers and labels are a great way to do this. By using specific colours, fonts, and materials, you can create a packaging design that is unmistakably your own. This can be anything from a fluorescent logo sticker to a clear vinyl sticker.
And the best thing? You can submit your own design and get it printed on your custom stickers. This means that you do not have to settle for generic designs that other brands have.
- Make your packaging more environmentally friendly
When you think of stickers, you might immediately think of plastic. But the sticker industry has evolved, and you can now find many sticker and label materials that are recyclable or biodegradable.
This means that you can make your packaging more eco-friendly by using these materials. Not only is that amazing for the planet, but it can also boost your sales. This study found that sustainability appears to be an important factor for 4 out of 5 consumers.
- Thank customers for their purchase
A simple thank you sticker or label can show your customers that you appreciate their business. This small gesture can go a long way in building customer loyalty. Plus, it’s a great way to promote your brand.
And if you want to get the most out of this tip, hand your stickers out for free. This way, they will be seen as a gift, which increases the likelihood of consumers leaving a positive review or recommending your brand to a friend.
And this is how personalised stickers can improve your packaging. So, don’t forget to use stickers and labels the next time you’re designing packaging for your product. Let us know your favourite tip in the comments below.